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Much has been reported recently about the various Public Relations firms government – or rather elements in government, since it seems that there has been no Cabinet approval for these ventures – have hired to raise our profile in countries which seem hostile to us. There have been a host of such firms in the United States, and one in Britain. The first lot were almost all arranged through our Embassy in Washington, whilst Bell Pottinger, which also works in the United States though it is essentially a British firm, was arranged by Nivard Ajith Cabraal, the Governor of the Central Bank. More recently it seems Mr Cabraal has also been instrumental in arranging yet another firm in America.

The reports are very critical of those who make these arrangements, but I believe there is need of some discrimination here. I cannot defend the earlier agencies in America, for I found the only two I was introduced to, way back when I headed the Peace Secretariat, to be both naïve and incompetent. One of them had a young Sri Lankan who seemed to have initiated the relationship, but he was almost as ignorant as the large American he brought with him. Given the manner in which our Embassy in Washington conducted business, that being the operative word it seems, I believe there should be thorough investigation of what happened.

It is also worth noting that our relations with the United States deteriorated significantly during this period. Hiring of such firms began in the time of the Bush administration, which was relatively positive about us. The excessive expenditure then that our Ambassador in Washington was incurring was culpably unnecessary. More bizarrely, when the Obama administration took over, he continued to work with agencies that had good Republican connections.

The Ministry of External Affairs is also I think culpable in not having protested about all this, but given the close relationship of the Ambassador to the President, I presume it takes guts to point out squandering of resources in such instances. This is another reason the President should be careful about appointing to high positions people whom those who should monitor such actions think have total impunity. But I suspect the President would think twice about such appointments if the problems that would arise are pointed out to him, so it is a pity that neither the Ministry nor the Parliament Committee on High Posts has done this.

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Rajiva Wijesinha

September 2014
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